BRAD is the essential research tool for understanding the UK media landscape. Providing a single source of in‐depth information it puts detailed media ownership and media opportunity information at your fingertips.
- Research – media owners, their titles circulation, audience and metadata.
- Calculate Advertising Value Equivalent – use our AVE calculator to prove PR effectiveness.
- Benchmark – compare media titles circulation performance over time.
- Save time – identify key commercial editorial & production contacts
You can search BRAD by media channel or category for detailed information on 12,300 media title profiles across: consumer press, business press, national press, regional press, digital, TV, radio and out-of-home. Then you can refine your search by category, media owner, geographic location, media type, frequency, geographical coverage and advertising rates.